Brief:

To provide live streaming from 202 cities worldwide taking part in the campaign, stream their events in real time to a web browser multiplayer.

Solution:

Drawing upon our expertise and technology we provided streaming access for each of the cities involved, this in turn was consolidated into a live stream player here.

As you will see, the Multi Stream Player (MSP) contained all live streams in a single component that could be shared and embedded into any website, anywhere, giving our client access to its full potential audience. This achieved, Live Earth and Twestival could then concentrate on its main goal of uniting the world in raising life saving funds for Charity : Water.

In addition to this we also produced the London (Flagship Event) and streamed a six camera installation to the wider world, providing real-time streaming not only to the Multiplayer but also to various News Channels including (CNN, RTL, BBC, ABC, CDN and more)

Twestival raised over $250k over a 24 hour period and the brand continues to grow.